Deep dives into unexplored territory to create new knowledge and insights for social impact

Litmus focuses on the consumer context, to uncover, synthesise, prototype and recommend solutions that engage consumers.

We are experts in exploring complex, detailed and intricate issues, and sensitively explore subjects that people may want to keep private or find painful or are embarrassed to talk about.

We adopt creative out-of-the box research approaches to ensure we talk to the right people in the right way.
We challenge norms and use creative thinking to achieve novel ideas and solutions.


Our research services

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