Immunisation Audience Research

Project description

The Ministry engaged Litmus to undertake qualitative audience research with parents/caregivers who have not fully immunised one or more of their children aged 0–5 years. The aim was to explore in detail their attitudes and beliefs, decision-making processes and barriers to immunisation. The findings will be used to develop cost-effective strategies that will make a difference to New Zealand immunisation rates and the health of New Zealand children and communities.

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