We are a 15 year old, Wellington-owned social research, evaluation and design firm. We help you  make sense of our complex, diverse and dynamic world. We provide you with responsive and directional research and evaluation for a social purpose.

We consciously choose to work in areas where our purpose and passion collide. Our vision is to create knowledge that supports change for a more just and sustainable world.

Our values are:

Strive for the Stars

Joie de Vivre


Together is Better

Creative and Resourceful

Our history

In 2001, Sandar Duckworth and Liz Smith started Litmus. Initially, our work centred on public consultation and submission analysis, short-term in-house research placements in government agencies, and working on early programme evaluations.

Between 2005 and 2010, we expanded our business and strengthened our evaluation expertise. We undertook strategic multi-year assignments in cancer screening, rheumatic fever, HIV and AIDs, immunisation and maternal health.

In these years, we  also started exporting our services. We  completed assignments for the United Nations, New Zealand and Australian aid agencies and Pacific Island governments.  We evaluated health, economic development and transport programmes, and designed and tested new initiatives.

Over the years, we have formed long standing alliances with Māori and Pacific consultants and sector experts to offer our clients an integrated service.

In recent years,  we have conducted projects using  human-centred design principles and processes. We have also launched a new story service for families, meaning we are now serving consumers as well as government agencies. Our journey and learning continues.

©2021 LITMUS

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