logo_Acid Test(v1)

A fast, directional and affordable testing service for tactical decisions marketing and communications decisions

Connect with your audience and test your communication idea, concept or product to find out:
Which concept – A or B? Is it clear or confusing? Is the tone right or will it offend? Is it for them or someone else? Is it a stand-out or run of the mill? Will it prompt change or have no impact?

Icon ClockFast Without Cutting Corners
We don’t have long lead-in times or pour over transcripts. You get results within 5 days of briefing.

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Expert Analysis
Our expert Acid Test facilitators have clocked up 70+ years testing start-ups top multi-national brands and comms.

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Small is Beautiful
The Acid Test is a carefully selected focus group of your target audience. Your investment is small.

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Watch the Test Live
Acid tests can be done anywhere in the world, including at the INK Research Rooms. Watch the test live or we can stream it to you.

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