Introduce yourself

Focus groups should start with an introduction or warm-up question. If the introduction is too long, the participants will feel like the moderator will be steering all the conversation, so our goal is to get the participants familiar with each other and feel empowered to generate their own discussion.

It’s a good idea to express the goals for the group, and it gives the moderator a great opportunity to encourage all ideas. Outline the topic to the group, without revealing any details that might sway their opinions, and go through the consent process with the participants.

Your introduction will set the tone of the group, so it’s best to keep the first question simple and light.

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