We are skilled in co-designing and co-developing new ideas, products, strategies, services and plans based on what works. Our...
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Consumer Research Diving into the beginning of the design process means diving head first into consumer research. A common...
To begin the Litmus’ design journey, our first task was to find a clear design thinking framework that was...
Think again! Anyone who has moderated, viewed or participated in a focus group or meeting will tell you that...
At the conclusion of the focus group or interview, ask if there are any final comments or questions to...
Even if you want to have low levels of moderator involvement, it’s important to have a robust discussion guide...
Focus groups should start with an introduction or warm-up question. If the introduction is too long, the participants will...
The size of the focus group and the setting in which it is held also affects quality data. The...
Finding the best participants for focus groups can be hard, but there are lots of avenues you can take. ...
Krueger and Casey suggest that when you’re selecting participants for focus groups, it’s important to keep in mind how selecting...
Yesterday we did a workshop on participatory data collection to DevNet participants across New Zealand and the Pacific. The...
In July, Sally presented at the ANZEA conference on dataqual, and how researchers and evaluators and can increase confidence...
What is design? It is a word that gets thrown around a lot, but the concept and practice of...
Litmus focuses on the consumer context, to uncover, synthesise, prototype and recommend solutions that engage consumers. We are experts...