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Why Litmus

Our purpose

We want everyone to live in a just, equitable and sustainable world.

Actionable evidence for the best decisions is how we can help Aotearoa grow and prosper.

We are social researchers, evaluators, and community engagement specialists. We are 20-plus years young and counting.

What makes us different

Data with soul. Empathy drives us to seek actionable, reliable, trusted evidence and influences us to give transformative advice.

Our work is customised, crafted, and fit-for-purpose, so our clients can feel safe knowing we’ve got their back. So less about Litmus, more about you and our shared goal of working together. It’s what makes us tick. It’s who we are and why we do what we do.

Our values

Strive for the stars – Where shall we go? Doing what we did yesterday will not get us there.
Together is better – Collaboration produces more power than working alone.
Joie de vivre – It’s about life, with verve and aroha stirred in for good measure.
Creative and resourceful – It’s a deeply held value, alive in our people and our culture.
Keep it simple – We love translating complexity into something actionable, possible, and beautiful.
Courage over comfort – We own our histories and stories, so they do not own us.